If you are looking to innovate, don’t waste time analyzing market research reports and delving into customer data. What customers say they will do is not necessarily what they end up doing. Instead, put yourself in your customers’ shoes. Observe them using products or services and watch for frustrations they may not even notice. Get [...]
Put Yourself in Your Customers’ Shoes
Customer
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Feb 282012
Consider The Audience
Communication
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Feb 242012
Thanks to the internet, 24-hour news channels, etc. we are inundated with information. Before you take an item at face value, you must take into consideration not just where the information is coming from, but who it is going to. Recently this struck me as I read two articles about the television ratings of the [...]
It’s All About Integrity
Attitude and Mindset, Customer
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Feb 062012
It’s not really the product or service that makes people want to do business with you. It’s not the price either. It’s integrity. If you have it, people will do business with you. If you don’t, nothing you do will matter. What does it mean to have integrity. At its most basic, it means that [...]
Play To Win
Attitude and Mindset
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Feb 032012
The title of this post sounds like it should be a no-brainer. The fact is that even when people think they are playing to win, most of them aren’t. They are playing not to lose, and there is a big difference. When you play not to lose, you are primarily playing a defensive game. You [...]
Feb 012012
Robert Burns wrote, “The best laid plans of mice and men often go astray.” There’s also the saying “The road to hell is paved with good intentions,” although the original author of that line is disputed. These two statements lie at the heart of the law of untended consequences. People often get ideas that they [...]
