Eric Lopkin

 

No one likes to hear bad news, but sometimes things just don’tt go well. Don’t let adversity affect your mindset of success. Relax. Accept that bad news happens and it isn’t personal. Breathe deep and don’t get emotional about the news. Expect to be surprised. Understand that as much as you prepare, you can still [...]

 

It’s been popping up all over LinkedIn and Facebook. The job title of Independent Business Owner at Self Employed. It doesn’t tell you anything about what the person does or if they do anything. Worse, more often than not, the title belongs to someone who is working in an MLM/network marketing company and doesn’t want [...]

 

With so much information out there, getting your audience’s attention is tough. But it is also essential. Consider these three things next time you craft a message that needs to be heard: Make a comparison. People like to draw connections. Help your audience understand by comparing your message to something else. Piggyback on the familiar. [...]

 

Break out of a rut and through bureaucracy by using entrepreneurial thinking. Try the following: Experiment - Push a project forward without analyzing it. See where it goes and adapt accordingly. Shift - Look at the results from a different perspective. Talk with trusted advisors and associates. Get different points of view. Monitor – Watch costs, results, [...]

Mar 062012
 

People are inundated with the message that things can’t be done. If you want to accomplish great things, you need to tune that out. Look at your computer. Open a few windows. Drag the windows around the screen. See how they can overlap and go on top of each other. This action was developed by [...]

 

If you are looking to innovate, don’t waste time analyzing market research reports and delving into customer data. What customers say they will do is not necessarily what they end up doing. Instead, put yourself in your customers’ shoes. Observe them using products or services and watch for frustrations they may not even notice. Get [...]

Feb 242012
 

Thanks to the internet, 24-hour news channels, etc. we are inundated with information. Before you take an item at face value, you must take into consideration not just where the information is coming from, but who it is going to. Recently this struck me as I read two articles about the television ratings of the [...]

 

Businesspeople have been bombarded about how they have to use social media for marketing. While social media is an excellent tool for marketing, this just scratches the surface of what you can do with it. Here are three things to get you started: Test ideas. Test new ideas for products, services, or strategies. Float an [...]

 

It’s not really the product or service that makes people want to do business with you. It’s not the price either. It’s integrity. If you have it, people will do business with you. If you don’t, nothing you do will matter. What does it mean to have integrity. At its most basic, it means that [...]

Feb 032012
 

The title of this post sounds like it should be a no-brainer. The fact is that even when people think they are playing to win, most of them aren’t. They are playing not to lose, and there is a big difference. When you play not to lose, you are primarily playing a defensive game. You [...]

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