branding » The Modern Observer Group

A Brand Is Not Forever

Communication, Focus, Process Comments Off

Mar 122013

It was announced that Jimmy Fallon will be taking over The Tonight Show. My first thought was that Fallon wasn’t Tonight Show, but then I remembered a scene from The Late Shift. The Late Shift told the story about the events pitting Jay Leno and David Letterman against each other to take over the Tonight [...]

Four Common Image Mistakes Made By Small Businesses

Communication Comments Off

Jul 292011

Businesses of any size want to ensure they put their best foot forward. They look at designing a nice website, creating a logo, and print up business cards. There are, however, five mistakes that are made over and over that tell your customer you are not a professional. 1) A template business card. Companies like [...]