According to Dictionary.com, a bureaucrat is an official who works by fixed routine without exercisingintelligent judgment.If you have bureaucrats in your organization, or worse are one, you have a tremendous waste of resources. In a previous post I wrote about what you bring to the party. In that post, we discussed the fact that what sets you apart from your competition is you. By definition, a [...]
I’ve noticed a few commercials lately. I know I’ve seen each of them fairly frequently because I can remember the music. In fact, the songs will get stuck in my head after seeing them. I know, however, that despite my finding the ads enjoyable, they are a complete failure. Why? They fail because I have [...]
Engaging a customer is about more than making the sale. It’s about creating an experience that makes them want to come back to you over and over, an experience so engrossing that they can’t help but tell their friends about it. Experiences like that don’t just happen. They need to be carefully crafted and designed. [...]
Why is one of the most important questions you can ask. It’s also one of the most important questions you can be asked. However, many people react badly to why. It may start at a young age. As young children when we ask why we’re often told, “Because I said so.” This creates the mindset [...]
Take a look at where innovation comes from. More often than not, it comes from the little guy (although sometimes that little guy is inside a big company). Small companies, underfunded departments, a few individuals in a garage, what is it that makes the little guy innovate. The answer is he has to. Necessity is [...]
When you receive an e-mail, how much of it do you actually read? I am amazed at how many times someone will respond to an email with a question that was clearly answered in the original e-mail. LIke everything else, the attention span for e-mail is shrinking rapidly. The problem is that many people don’t [...]
Matthew is eight years old and has a party in his after school program. Each student is supposed to bring something to the party and Matthew was assigned to bring juice. He told his mom that he wanted to bring the juice to school with him because it was his job. His mother told him [...]
When making decisions, people have a tendency to go with the decision that appeals to them most. We are drawn to the product, solution, design, etc. that speaks to us. This is natural but it leads to a potentially incorrect conclusion. “If I like it,” the thought goes, “my customers will like it.” Are you [...]
I received a call recently from a publisher who wanted to renew my subscription. At least I think that was the purpose of the call. The truth is I couldn’t understand most of what the person on the other end of the phone was saying. This wasn’t a matter of a foreign or regional accent [...]
When it comes right down to it, there isn’t much difference between the product or service that most competitors offer. If you have DirecTv or Time Warner, you’re watching the same shows. If you buy a Dell computer or a Gateway computer, you’re going to be doing the same work on them. No matter what [...]
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