I recently came across an interview with a restaurateur who was discussing his failed ventures. He discussed his efforts to build word-of-mouth and how his restaurants were featured on magazine covers. He was focused on his marketing efforts, and clearly believed the marketing was everything. He never considered the problem was the food. There are [...]
You changed your product or service. It wasn’t a major change. A small improvement, a change in packaging, a better interface, or so you thought. The change triggered a landslide. Your change touched on something near and dear to your customers’ hearts, and fury begins. It happened to Tropicana when they changed their packaging. It [...]
Time is money. When talking to a potential client, you’re on their dime. The last thing you want to do is waste it. The fact that they agreed to meet with you indicates that they want you to provide a level of insight that will make them more effective. They are looking for you to [...]
As I was working on a project for a client that I had promised would be done by the next day, I received a sales call. This is not an unusual occurrence, I get sales calls all the time. This one I had a problem with. The call itself wasn’t the problem. Yes I was [...]
Your customers are looking to you for answers. S0 what happens when you don’t know the answer? If you guess or bluff your way through, you can lose a lot of your credibility. It’s okay not to know the answer, as long as you’re up front about it. Admit you don’t know. It’s better to [...]
How does your marketing affect the rest of your business? When you bring in new customers are they getting what they expected. Marketing strategy needs to be tied in with operational strategy and customer engagement programs. Too often, companies look at marketing as something only the marketing team is responsible for. Similarly, companies think of [...]
Most businesses are very focused on bringing in new business. Once they get the business, they lose that focus. We’ve all had bad customer experiences, when a company doesn’t seem to want to solve your problem. No matter how well you sell, no matter how great your product or service is, you need to have [...]
Connect to us:
Call us at 860.343.1579
© 2013 The Modern Observer Group. All Rights Reserved.