When you’re running a business, it’s crucial to watch the bottom line. You need to ensure that you are getting a good return on investment, that you have positive cash flow and, of coure, that you are turning a profit. There are other factors that the numbers don’t show you and these things can be [...]
There’s a commercial airing from Domino’s Pizza i which they ask their delivery people how to make the ultimate delivery vehicle. The spot makes an important point. No one knows the difficulties of delivering a pizza than those that actually do it. If you want to make improvements in your business, get suggestions from the [...]
Who you want your customers to be is different from who do you want as your customer. Who you want your customers to be is about evolving your existing customer, and its a question you need to ask to spur innovation and make your existing customers more valuable. It seems to be an obvious question, [...]
When Google founded, they had a simple motto, “Don’t be evil.” It attracted both employees and customers to them. As they grew, they focused more on the profitability of the company. What happened as a result is that “Don’t be evil” fell by the wayside. It’s easy to look at Google and say that they’re [...]
I recently read an article about how Toys R Us is going to be selling the Amazon Kindle. The first thought that popped into my head was “If the Kindle is just a toy, it’s not worth buying.” Many times our reputations are affected by factors you wouldn’t necessarily expect. Where your products and services [...]
Social media “gurus” are everywhere. They talk about how many fans they have and how important it is to generate large lists of fans. That is a myth. You do not need 500+ fans. You need customers. What good are 4,000 fans if none of them actually use your services? So0called gurus will tell you [...]
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