If you have any kind of a website, you have probably gotten an e-mail from someone trying to sell you SEO services. While some of the e-mails may be legitimate, the vast majority of them are spam. How can you tell the difference? The e-mail address given is a Gmail address. Would you buy SEO [...]
The E-mail Attention Span
When you receive an e-mail, how much of it do you actually read? I am amazed at how many times someone will respond to an email with a question that was clearly answered in the original e-mail. LIke everything else, the attention span for e-mail is shrinking rapidly. The problem is that many people don’t [...]
Three Questions To Ask Before Hitting Send
E-mail is one of the most used forms of communication. It’s also one of the trickiest. With no way to tell facial expressions or tone of voice, messages can often be misconstrued. Worse, the urge to hit send immediately can cause you to send things in the heat of the moment that you might not [...]
Your E-mail Is Not Private
As General Petraeus has just learned the hard way, e-mail is not a private. In fact, e-mail is anything but, especially if you use a web-based e-mail service like Google, Yahoo, or Hotmail. Here are some things to remember about your e-mail: If you use a service like Google, Yahoo, etc. everything is kept on [...]
Take Mini Email Vacations Every Day
Gaining control over email is a constant, nagging struggle for most office workers. Instead of checking it continuously throughout the day from multiple devices, schedule specific times to process what’s in your inbox. You are most efficient when you answer messages in bulk at your computer. You can more easily access files and paste links [...]
Do you automatically add your customers to an e-mail list? Are you sending them promotional offers several times a week? Before you do, consider if your customer really wants to hear from you. Recently, I sent flowers to a friend who had lost a loved one. It was the first time I sent anyone flowers [...]
At The Modern Observer Group, we do a lot of social media training. In general, we encourage people to use automation tools and tricks to make their lives easier. This can include getting status updates in their e-mail, using a central portal to view all their feeds, or sites like Hootsuite and Twitterfeed to post [...]
Three Mistakes New (and not so new) Entrepreneurs Make
When you’re building a business, it’s easy to get excited about it. You want to jump right in. You want everything to happen immediately. In that excitement a few common mistakes are made that can delay your success, and make it much harder to achieve. VistaPrint We’ve all seen the commercials for VistaPrint. Money is [...]
To E-mail Or Not To E-mail
We’ve all done it. We need to ask someone a question so we shoot off a quick e-mail. Then we wait for an answer, and wait, and wait. Then the answer comes, but it needs clarification. So we send off another e-mail, and wait, and wait, and wait. The fact is there is a growing [...]
Be Considerate With E-mail
E-mail has become the primary mode of communication for many people. It’s convenient and quick. There are, however, some simple rules that apply if you want to use the medium to get the best results. Respond in a timely manner. If someone send you a message that has a question, respond. Even if your response [...]






