Not too long ago, I met a woman at a networking event who is good friends with one of my clients (we’ll call her Christine). Upon hearing my name she immediately exclaimed, “Oh my god! Christine is always talking about you. When is your next class starting?” Five minutes later, she was signed up for [...]
How can you deliver outstanding customer service above and beyond the norm? You need to exceed your customer expectations, but you need to do it while keeping prices competitive. Customer service has gotten so bad at so many companies that standing out in this field is not difficult, but you must make the effort. When [...]
How does your marketing affect the rest of your business? When you bring in new customers are they getting what they expected. Marketing strategy needs to be tied in with operational strategy and customer engagement programs. Too often, companies look at marketing as something only the marketing team is responsible for. Similarly, companies think of [...]
When having a conversation, it’s easy to get wrapped up in what you need. You’re angry so you respond with anger. You’re frustrated so you respond with frustration. You want to make a sale, so you push for a sale. It makes sense, but it’s not effective. To ensure your communication is effective, ask yourself [...]
Most businesses are very focused on bringing in new business. Once they get the business, they lose that focus. We’ve all had bad customer experiences, when a company doesn’t seem to want to solve your problem. No matter how well you sell, no matter how great your product or service is, you need to have [...]
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