A 104-year old woman who uses Facebook to keep in touch with her grandchildren found a glitch in Facebook’s system. The social media site is incapable of calculating her age. Facebook programmers apparently never thought anyone that old would be using it and cut the age calculation off at 2 digits. The woman has been [...]
When starting in social media, it’s easy to get overwhelmed. With all the changes going on, it’s hard to keep up. Many people simply freeze when considering how to use social media and do nothing. One company I spoke with actually decided that since creating a social media policy was so difficult or them, they [...]
In business, you need to be able to measure your performance to ensure you are moving towards your goal and that you are getting an acceptable return on your investment. However, watching the numbers doesn’t matter if you are using the wrong metrics. When using financial metrics, many companies are amazed when they fail. They [...]
What Facebook and Twitter don’t want you to know is that there has been a huge drop in clicks since they debuted. When you go live with your social marketing campaign, it’s much harder to get someone’s attention and get them to click on, like or share your post. The way to combat this link [...]
Business that use Facebook business pages can have varied results. It seems almost random as to whether or not a post gains traction with fans. Facebook provides statistics that tell you what is going on with your business page, but many people find them intimidating and unclear. Here are some tips for decoding what those [...]
At The Modern Observer Group, we do a lot of social media training. In general, we encourage people to use automation tools and tricks to make their lives easier. This can include getting status updates in their e-mail, using a central portal to view all their feeds, or sites like Hootsuite and Twitterfeed to post [...]
Businesspeople have been bombarded about how they have to use social media for marketing. While social media is an excellent tool for marketing, this just scratches the surface of what you can do with it. Here are three things to get you started: Test ideas. Test new ideas for products, services, or strategies. Float an [...]
There are hundreds of seminars and articles every week telling people how to use Facebook for business. A recent Facebook post came to my attention where the author was pushing her ideas on Facebook etiquette. Looking it over, it was clear that this businessperson wanted people to do things her way so she could sell [...]
Social media “gurus” are everywhere. They talk about how many fans they have and how important it is to generate large lists of fans. That is a myth. You do not need 500+ fans. You need customers. What good are 4,000 fans if none of them actually use your services? So0called gurus will tell you [...]
Today it seems that anyone that can get a group of fans on Facebook or followers on Twitter is calling themselves a social media guru. Most of these people can use the social media sites with proficiency, but have no idea what it takes to use the tools in a marketing campaign or business environment. [...]
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