Every McDonald’s has the sign that says, “billions and billions served.” They’re very proud of those billions. Many companies tout the number of customers they have. What do those billions of customers get you? Nothing, if you fail to pay attention to the customer in front of you. If margins are small, you need to [...]
How does your marketing affect the rest of your business? When you bring in new customers are they getting what they expected. Marketing strategy needs to be tied in with operational strategy and customer engagement programs. Too often, companies look at marketing as something only the marketing team is responsible for. Similarly, companies think of [...]
Most businesses are very focused on bringing in new business. Once they get the business, they lose that focus. We’ve all had bad customer experiences, when a company doesn’t seem to want to solve your problem. No matter how well you sell, no matter how great your product or service is, you need to have [...]
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