Engaging a customer is about more than making the sale. It’s about creating an experience that makes them want to come back to you over and over, an experience so engrossing that they can’t help but tell their friends about it. Experiences like that don’t just happen. They need to be carefully crafted and designed. [...]
I recently came across an interview with a restaurateur who was discussing his failed ventures. He discussed his efforts to build word-of-mouth and how his restaurants were featured on magazine covers. He was focused on his marketing efforts, and clearly believed the marketing was everything. He never considered the problem was the food. There are [...]
Lately I’ve received a number of sales pitches that indicate they have no idea who I am. They picked my name off a list (or in some cases not even a name) with no research at all. I’m sure I’m not the only one, and this is not a new occurrence. The biggest offender of [...]
What Facebook and Twitter don’t want you to know is that there has been a huge drop in clicks since they debuted. When you go live with your social marketing campaign, it’s much harder to get someone’s attention and get them to click on, like or share your post. The way to combat this link [...]
60 Second Marketer distributed this article on Roper’s syndicated consumer research covering what influences consumers’ buying decisions. The impact of this can have large ramifications for your business, so I am passing along this excerpt: Roper’s asked 2,000 adults age 18+ “What things are most important to you in your purchase decisions?” Past experience with [...]
There are hundreds of seminars and articles every week telling people how to use Facebook for business. A recent Facebook post came to my attention where the author was pushing her ideas on Facebook etiquette. Looking it over, it was clear that this businessperson wanted people to do things her way so she could sell [...]
While discussing e-mail marketing a local business owner stated that their e-mail marketing campaign was handled by an industry association. When asked if the association provided content, the owner answered, “No, they send offers. We use calls to action.” Every marketing person should know the value of the call to action. It’s the piece that [...]
Today it seems that anyone that can get a group of fans on Facebook or followers on Twitter is calling themselves a social media guru. Most of these people can use the social media sites with proficiency, but have no idea what it takes to use the tools in a marketing campaign or business environment. [...]
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