Matthew is eight years old and has a party in his after school program. Each student is supposed to bring something to the party and Matthew was assigned to bring juice. He told his mom that he wanted to bring the juice to school with him because it was his job. His mother told him [...]
How important is your message? How important is the perception of your customer? Pepsico provided a stunning answer to these questions. Rumors began circulating that a can of Mountain Dew was found with a mouse in it. According to the rumor, the soda had turned the mouse to jelly. Pepsi needed to calm people and [...]
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