The Dissolving Mouse Message

 Communication  Comments Off
Jan 042012
 

How important is your message? How important is the perception of your customer? Pepsico provided a stunning answer to these questions. Rumors began circulating that a can of Mountain Dew was found with a mouse in it. According to the rumor, the soda had turned the mouse to jelly. Pepsi needed to calm people and [...]

The Cost of Endorsement

 Communication  Comments Off
May 232011
 

It has been a long-standing practice to get celebrities to endorse brands. Celebrities can boost the impact of brands. Now it is becoming more common to boost brands through the use of the “Like” button. Every time you hit the “like” button, you are endorsing that product or service. But what impact does this have [...]

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