How can being customer-focused be bad? Believe it or not, being too focused on your customer can get in the way of sales. 30% of salespeople in a study of business-to-business reps were too customer-oriented for the company’s good, spending excessive time with customers and wasting resources customizing products. “There are times when the customer [...]
How can you deliver outstanding customer service above and beyond the norm? You need to exceed your customer expectations, but you need to do it while keeping prices competitive. Customer service has gotten so bad at so many companies that standing out in this field is not difficult, but you must make the effort. When [...]
Most businesses are very focused on bringing in new business. Once they get the business, they lose that focus. We’ve all had bad customer experiences, when a company doesn’t seem to want to solve your problem. No matter how well you sell, no matter how great your product or service is, you need to have [...]