LinkedIn is becoming more important to business success, yet many people are still unsure how to use it. Additionally, the social media site’s recent changes have taken away some valuable tools. How can you benefit from LinkedIn? It comes down to the 3 Cs: Construct, Connect, Communicate. Construct: The first step is to construct your [...]
With the explosion in social media, there has been much discussion about how to position yourself and how to brand yourself. The simple fact is nothing works like authenticity. You can’t be successful if people do not get a true sense of who you are in business or in your personal life. People want to [...]
When starting in social media, it’s easy to get overwhelmed. With all the changes going on, it’s hard to keep up. Many people simply freeze when considering how to use social media and do nothing. One company I spoke with actually decided that since creating a social media policy was so difficult or them, they [...]
In business, you need to be able to measure your performance to ensure you are moving towards your goal and that you are getting an acceptable return on your investment. However, watching the numbers doesn’t matter if you are using the wrong metrics. When using financial metrics, many companies are amazed when they fail. They [...]
When using social media to market your company, the big buzzword is “inbound marketing.” This is a process by which you build and distribute valuable content that enables new customers to find out about your business without direct involvement on your part. This is about getting your content shared online so that people find you [...]
What Facebook and Twitter don’t want you to know is that there has been a huge drop in clicks since they debuted. When you go live with your social marketing campaign, it’s much harder to get someone’s attention and get them to click on, like or share your post. The way to combat this link [...]
Business that use Facebook business pages can have varied results. It seems almost random as to whether or not a post gains traction with fans. Facebook provides statistics that tell you what is going on with your business page, but many people find them intimidating and unclear. Here are some tips for decoding what those [...]
At The Modern Observer Group, we do a lot of social media training. In general, we encourage people to use automation tools and tricks to make their lives easier. This can include getting status updates in their e-mail, using a central portal to view all their feeds, or sites like Hootsuite and Twitterfeed to post [...]
Businesspeople have been bombarded about how they have to use social media for marketing. While social media is an excellent tool for marketing, this just scratches the surface of what you can do with it. Here are three things to get you started: Test ideas. Test new ideas for products, services, or strategies. Float an [...]
One of the key benefits of social media is that your messages can reach more people faster. But this also means that your mistakes can too. Whether you accidentally tweet an insensitive message or a customer posts a disparaging video about your product, don’t panic. The key is to leverage the misstep to your advantage. [...]
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