Lately I’ve received a number of sales pitches that indicate they have no idea who I am. They picked my name off a list (or in some cases not even a name) with no research at all. I’m sure I’m not the only one, and this is not a new occurrence. The biggest offender of [...]
Social media “gurus” are everywhere. They talk about how many fans they have and how important it is to generate large lists of fans. That is a myth. You do not need 500+ fans. You need customers. What good are 4,000 fans if none of them actually use your services? So0called gurus will tell you [...]
What drives some companies to succeed while others languish? Why does Kmart struggle while Wal-Mart and Target thrive? What the former lacks — that the latter have nailed — is focus. Wal-Mart focuses on “always low prices.” Target caters to a similarly cost-conscious market but focuses more on image and design. You can’t be all [...]
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