When starting in social media, it’s easy to get overwhelmed. With all the changes going on, it’s hard to keep up. Many people simply freeze when considering how to use social media and do nothing. One company I spoke with actually decided that since creating a social media policy was so difficult or them, they [...]
In business, you need to be able to measure your performance to ensure you are moving towards your goal and that you are getting an acceptable return on your investment. However, watching the numbers doesn’t matter if you are using the wrong metrics. When using financial metrics, many companies are amazed when they fail. They [...]
What Facebook and Twitter don’t want you to know is that there has been a huge drop in clicks since they debuted. When you go live with your social marketing campaign, it’s much harder to get someone’s attention and get them to click on, like or share your post. The way to combat this link [...]
Businesspeople have been bombarded about how they have to use social media for marketing. While social media is an excellent tool for marketing, this just scratches the surface of what you can do with it. Here are three things to get you started: Test ideas. Test new ideas for products, services, or strategies. Float an [...]
Today it seems that anyone that can get a group of fans on Facebook or followers on Twitter is calling themselves a social media guru. Most of these people can use the social media sites with proficiency, but have no idea what it takes to use the tools in a marketing campaign or business environment. [...]
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