Yes Virginia, There Is A Santa Claus

Yes Virginia, There Is A Santa Claus

Attitude and Mindset, Featured
In 1897, eight-year-old Virginia O’Hanlon wrote a letter to the editor of New York’s Sun, and the quick response was printed as an unsigned editorial. The work of veteran newsman Francis Pharcellus Church stands as a reminder of what the Christmas season is all about. It has since become history’s most reprinted newspaper editorial, and we present it here as our Christmas gift to our readers and as our hope that people will take the meaning of the season to heart and keep it all year long. DEAR EDITOR: I am 8 years old. Some of my little friends say there is no Santa Claus. Papa says, ‘If you see it in THE SUN it’s so.’ Please tell me the truth; is there a Santa Claus? VIRGINIA O’HANLON. 115 WEST…
Read More
Are You In Your Comfort Zone Or Your Compliant Zone?

Are You In Your Comfort Zone Or Your Compliant Zone?

Attitude and Mindset, Featured
We are often told that we need to get out of our comfort zone. Is it really your comfort zone you're in or your compliant zone?  Your compliant zone is very similar to your comfort zone. The main difference is why you stay there. Your comfort zone is about avoiding personal risk. Your compliant zone is about doing what you think you're supposed to do. This can be what you think your boss wants, what your parents instilled in you or what another authority figure has drummed into you. Are you seeing a pattern? Your comfort zone is about avoiding risk while your compliant zone is about pleasing other people. Getting out of these zones takes different methods. To break out of your comfort zone, you need to make yourself…
Read More
Your Favorite Holiday Tradition

Your Favorite Holiday Tradition

Featured, Process
Think about your favorite holiday traditions. Whether it has to do with gift giving or what you have for dinner or who you spend the holidays with, that tradition evokes an emotional response. It brings up memories of past holidays and good feelings in general. A holiday tradition is comforting. What is a tradition, though? It's something you do every year in a specific way to achieve a specific feeling. In other words, it's an operational process. You do the same thing, feel the same way, and get the same results year after year. That's exactly why you should be creating processes for your business. The same feeling of comfort that you get from your holiday tradition is felt by your client when they get the same level of service,…
Read More
Yourbusiness@gmail.com Is Not A Business Email

Yourbusiness@gmail.com Is Not A Business Email

Communication, Featured
You only get one chance to make a first impression. Very often that impression is made through email. Making the right impression can be very simple and yet many small business owners fail to do it. Get a business email.   You wouldn't put your website at www.hostingcompany.com/yourbusiness, so why would you use an email address of yourbusiness@gmail.com? Whether you are a solopreneur or a big business you need to present a professional image. One of the biggest things you can do to undermine confidence in your business is to send business email from a generic email account. Whether it is gmail, yahoo, AOL, outlook, or an address provided by your internet provider, not having a business email makes you look like you don't take your business seriously. If you…
Read More
Don’t Be Afraid To Get Out Of A Business

Don’t Be Afraid To Get Out Of A Business

Evaluate, Featured
Several years ago Nick At Nite started producing original programming. While their initial offerings were successful, later shows failed to grab an audience. As a result Nick At Nite recently announced they are getting out of the business of original programming. This is by no means the first incident of a company getting out of a business. American Express started as a delivery service, Western Union no longer sends telegrams and recently Ford announced it would no longer make gas powered cars, focusing instead on trucks, SUVs and electric and hybrid vehicles. Companies drop lines of business all the time. For small businesses the need to drop a line of business can be terrifying but necessary. Every business should evaluate whether a line is profitable enough to continue. That decision…
Read More
The Problem With Your To Do List

The Problem With Your To Do List

Featured, Improvement
To do lists and schedules are valuable time management tools. They help you keep track of what needs to be accomplished and when things need to be done. However, they have a major drawback that limits your success. It is very easy to get stuck in your to do list and schedule. You do what you have determined to be important. What made it important? Was it because your boss said it was necessary? Is it because you do these tasks every week? To do lists and schedules lock you in to a set number of tasks. Usually any left over time is spent putting out fires. To make these tools more valuable include blank time. Put aside time to explore different ways of achieving your goals. Evaluate whether or…
Read More
Why Your Data May Be Useless

Why Your Data May Be Useless

Evaluate, Featured
With so many companies focusing on analytics there is more data out there than ever before. Before you rely on it, however, you need to make sure you have one more item: context. Without the proper context, data can be manipulated to prove almost anything. Case in point: the recent U.S. elections. There are those who proudly claim the Democrats have a mandate to oppose President Trump because they took back the House of Representatives. However, when you put the election in historical context, the Democrats won fewer seats than the opposing party usually wins in mid-terms election. Not only didn't the Democrats get their "blue wave" but they didn't do as well as they should have done by historical measures. The same analysis holds true for your business. If…
Read More