Evaluate Whether That Latest Digital Trend Is Worth Adopting

Evaluate Whether That Latest Digital Trend Is Worth Adopting

Evaluate, Featured
No one wants to pass up a useful innovation. At the same time, you don't want to jump after every "next big thing." Jumping into new apps and programs can be a huge drain of time and money if you're not careful. When deciding where and when to invest in technologies consider whether the new technology does one of the following in a unique way: Eliminates customer pain. Know your customers’ biggest pain points, and assess whether the new technology alleviates them.Elevates customer service. Any new technology should materially improve customer service. Introducing something new should enable better delivery of the core components of your brand promise.Creates a differentiated, personalized customer experience. Does the technology create a purchase experience that’s unique to each customer? If a new technology doesn't meet these criteria, take…
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