We all want to think there is no one else like us. In business there is always someone else that does what were do. What we need to do is figure out how to stand out from the crowd. What sets you apart from everyone else? The key standing out is being your authentic self. The one thing that sets you apart from your competition is you. There may be many people who do what you do, but the combination of what you do, what you believe, and how you act are a combination of traits that are unique to you. Don't just showcase your business. Showcase yourself. People do business with people they know, like and trust. Be that person and stand out.