Briefing Room

Briefing Room
Keep Your Presentation from Being Forgettable

Keep Your Presentation from Being Forgettable

Communication, Featured
Advice on giving good presentations tends to focus on structure and style, but there’s something even more important to consider: getting your audience to remember your talk. Here’s how to make sure they remember what you say: Follow the right sequence. Audiences remember the beginning and end of a talk most easily; they have more trouble remembering the middle. Get your most important point out right away and reinforce it at the end.Draw connections.Making connections among the key points in your talk helps your audience remember them. The more connections you draw, the more chunks of information people will be able to recall later.Make the audience work. Audiences commit things to memory when they have to do a little work to understand them. Ask people questions, let them vote on something, and…
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Evaluate Whether That Latest Digital Trend Is Worth Adopting

Evaluate Whether That Latest Digital Trend Is Worth Adopting

Evaluate, Featured
No one wants to pass up a useful innovation. At the same time, you don't want to jump after every "next big thing." Jumping into new apps and programs can be a huge drain of time and money if you're not careful. When deciding where and when to invest in technologies consider whether the new technology does one of the following in a unique way: Eliminates customer pain. Know your customers’ biggest pain points, and assess whether the new technology alleviates them.Elevates customer service. Any new technology should materially improve customer service. Introducing something new should enable better delivery of the core components of your brand promise.Creates a differentiated, personalized customer experience. Does the technology create a purchase experience that’s unique to each customer? If a new technology doesn't meet these criteria, take…
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Learn Something New to Relieve Some Stress

Learn Something New to Relieve Some Stress

Attitude and Mindset, Featured, Improvement
Many people handle work stress by buckling down and powering through. But that’s not a great way to actually relieve your anxiety. Instead, Harvard Business School recommends that you try reframing the stressful situation as a learning opportunity. Learning something new adds to your skill set and knowledge, and helps you develop feelings of competency and growth, which can alleviate feelings of stress. You can also learn with others. For example, rather than just wrestling with a challenge in your head, get input from colleagues. Discussing a stressful situation with them can reveal hidden insights, either from their backgrounds or from the questions and perspectives they’ll offer. And don’t think of learning as an additional layer of work; think of it as a break from the hard work of getting…
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Pump Yourself Up Before A Presentation

Pump Yourself Up Before A Presentation

Attitude and Mindset, Communication, Featured
Giving a talk in front of an audience can be stressful, and our bodies react to that stress in different ways. If you’re someone who gets jittery and anxious, or whose energy levels flatline, try an exertion ritual before your next presentation. The ritual is just what it sounds like: You exert yourself in order to get your heart moving, feel in touch with your body, and boost your energy. You might do a brief workout before heading to the venue, dance in your hotel room, or even jump up and down backstage. An exertion ritual can amp you up while also reducing your levels of stress hormones. It can be especially helpful if you’re presenting at a high-energy event like a sales conference, or if you feel ambivalent about…
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Say Thank You For Routine Things

Say Thank You For Routine Things

Attitude and Mindset, Featured
There is far too little praise and appreciation in most work environments. Even those who are good about giving positive feedback can tend to reserve it for "above and beyond" moments. Yet, the routine work that people are expected to do every day often goes unnoticed and underappreciated. Many motivational speakers will talk about the “law of attraction.” It simply means you get what you give. If express gratitude, you get results that will call for you to express more gratitude. Genuine gratitude goes a long way in engaging people and binding them together. Don’t assume that people know you appreciate them. Once a week, say thank you to someone for doing what they do for you. A supplier who always delivers on time, your accountant who keeps you for…
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Mindset Advice From Steve Jobs

Mindset Advice From Steve Jobs

Attitude and Mindset, Featured
Steve Jobs was a master at focusing on details and making all the small pieces form a big picture. The ability to connect the dots is critical to achieving large goals. Jobs summed up how he was able to do it in a quote. You can't connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future.You have to trust in something -- your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life. Your ability to belief in something, whether it is yourself, a higher power, karma or whatever provides you with the ability to move forward with a positive mindset. It…
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Focus On The Benefit

Focus On The Benefit

Communication, Featured
It's an old chestnut in advertising. Focus on the benefit, not the features. Even though the idea is well known, most of us find it difficult to do. We get caught up in all the neat things our products and services do. Your audience wants to know what is in it for them. They want to know how they benefit. Change can create uncertainty, instability, and stress. To get people on board, whether it's for a change in your business or to try a new product or service, it’s helpful to clearly articulate what the benefit is to your audience. Start by crafting a narrative that explains the big picture: why is this good for them in the short and long term. Be consistent with this narrative; all of your…
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The Power Of Possibility

The Power Of Possibility

Attitude and Mindset, Communication, Featured
As the holiday season comes to a close, I want you to think about the feeling you had when you held your holiday gift. I don't mean after you opened it. What were you feeling as you held the still wrapped gift. When you looked at it without knowing what it was, what did you feel? There's an excitement. It could be anything. This is the power of possibility. How can you use the power of possibility in your business? The best example of its use was Steve Jobs in his Apple product unveilings. Everything was kept very close to the vest. Viewers waited with bated breath as he uttered the words, "One more thing." The anticipation was palpable. Can you generate that feeling in your customers? While most of…
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Yes Virginia, There Is A Santa Claus

Yes Virginia, There Is A Santa Claus

Attitude and Mindset, Featured
In 1897, eight-year-old Virginia O’Hanlon wrote a letter to the editor of New York’s Sun, and the quick response was printed as an unsigned editorial. The work of veteran newsman Francis Pharcellus Church stands as a reminder of what the Christmas season is all about. It has since become history’s most reprinted newspaper editorial, and we present it here as our Christmas gift to our readers and as our hope that people will take the meaning of the season to heart and keep it all year long. DEAR EDITOR: I am 8 years old. Some of my little friends say there is no Santa Claus. Papa says, ‘If you see it in THE SUN it’s so.’ Please tell me the truth; is there a Santa Claus? VIRGINIA O’HANLON. 115 WEST…
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Are You In Your Comfort Zone Or Your Compliant Zone?

Are You In Your Comfort Zone Or Your Compliant Zone?

Attitude and Mindset, Featured
We are often told that we need to get out of our comfort zone. Is it really your comfort zone you're in or your compliant zone?  Your compliant zone is very similar to your comfort zone. The main difference is why you stay there. Your comfort zone is about avoiding personal risk. Your compliant zone is about doing what you think you're supposed to do. This can be what you think your boss wants, what your parents instilled in you or what another authority figure has drummed into you. Are you seeing a pattern? Your comfort zone is about avoiding risk while your compliant zone is about pleasing other people. Getting out of these zones takes different methods. To break out of your comfort zone, you need to make yourself…
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