Education

Make Sure You Learn from Your Mistakes

Make Sure You Learn from Your Mistakes

Improvement
Continuing to grow and innovate means taking risks, which naturally involves making mistakes.  But mistakes don’t mean a leader should discourage experimentation. Rather, leaders should encourage people to take time to understand why mistakes happened in order to minimize them in the future. Trace previous mistakes back to their roots to identify the causes and what can be done differently next time. Use role-playing exercises, debates, or even formal business war games to think through how a new strategy might play out differently. Try to look at things from a competitor’s point of view to factor in a new perspective. Mistakes are inevitable and can be costly, so don’t waste them — learn from them. Read the entire article at Harvard Business Review 
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Six Simple Sunday Habits To Set You Up For A Productive Week

Six Simple Sunday Habits To Set You Up For A Productive Week

Attitude and Mindset, Process
It’s hard not to resent Mondays. The day marks the end of the fun and freedom of the weekend—and that’s especially true during the summer, when ordinary Saturdays and Sundays have a carefree vacation vibe. Even if you love your job, the angst of having to go back to the grind on Monday can leave you disorganized and spinning your wheels all day, explains Richard Citrin, PhD, MBA, an organizational and consulting psychologist and author of The Resilience Advantage. Then you have to spend the rest of the week playing catchup. But while Monday is going to happen whether you like it or not, that lack of productivity doesn’t have to. The key is to adopt a few smart habits on Sunday so you set yourself up for a brighter, more…
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Keep Your Mission Statement Simple

Keep Your Mission Statement Simple

Communication
Every company should have a mission statement. A simple statement that says what they and why they do it. It keeps the company from straying off course. Most mission statements aren't simple. They get bogged down in corporate jargon and end up not saying anything. Weird Al Yankovic takes a humorous look at these mission statements in the video below. You don't want your mission statement to look like this. If your mission can't be understood by someone outside the company your statement is a failure. To create a mission statement that means something keep it simple and make it about people.
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Pondering Snapchat As The Next Place to Be for B2B

Pondering Snapchat As The Next Place to Be for B2B

Communication
I started thinking about this post, or pondering Snapchat for B2B as I said in the headline, about six months ago when I saw an article by Gary Vaynerchuk about the topic. It was called Why Snapchat will be great for B2B companies. The headline of his article is meant to draw you in, because you don’t quite realize he is talking about the future. “Though Snapchat is not the place that I would recommend doing B2B activity right now,” wrote Vaynerchuk, “I am completely convinced that in 24 to 36 months, as the platform dramatically ages up and starts hitting the 30 to 50 year old demo, there will be enormous possibilities” Read the entire article at Social Media B2B
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5 SEO Strategies for Social Media You Need to Know Before You Hit Publish

5 SEO Strategies for Social Media You Need to Know Before You Hit Publish

Communication
Do you use social media with SEO strategies in mind? If not, says Josepf Haslam, senior director of social SEO at Education Dynamics, you might as well be pouring water into the moat of a sandcastle — the evidence of your effort disappears in the blink of an eye. Solid SEO practices are like a “concrete foundation” for your social media moat. “The water you pour (social activity) can accumulate and create an enduring benefit,” he says. Read the entire article at the Content Marketing Institute
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When Outbound Sales Falters, Focus on Inbound

When Outbound Sales Falters, Focus on Inbound

Communication
One of the most difficult hires a small business owner makes is an outside salesperson. According to Dr. Bradford Smart in his book, Topgrading, just 25% of all salespeople are high achievers, which means 75% range from pretty good to bad. This challenge of identifying outstanding outside salespeople has existed forever and today it’s becoming increasingly difficult to even find people interested in an outside sales position. So, not only is this role tough to fill, it’s exponentially more challenging to fill spots with outstanding producers. All this to say, your inbound sales efforts better be awfully strong and when the consumer comes to research your company, you need a strategy for converting and nurturing. Read the entire article at Business2Communuty
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The Courage to Change Before You Have To

The Courage to Change Before You Have To

Attitude and Mindset
In January, GE announced plans to move its headquartersfrom Fairfield, Conn., to Boston. The move to the Seaport District, the city’s innovation hub, is symbolic of the digital transformation the 123-year-old company has undertaken. Central to GE’s transformation plan is the decision to integrate its software unit, global IT and commercial software teams, and cybersecurity capabilities into a new digital business unit. GE’s goal is to make its industrial products “smart”: Connected to the company’s ecosystem of apps, these machines will communicate automatically when they need maintenance, thus eliminating downtime and lapses in productivity. With this move — arguably GE’s most ambitious undertaking since its Edison Engineering Development Program — the company is aiming to become the dominant player in the industrial Internet of Things. Read the entire article in Strategy…
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Data Is Only Good If You Use It

Data Is Only Good If You Use It

Evaluate, Improvement, Process
For any business data is important. Knowing what your customers want to buy, when they want to buy it, how much they will pay, etc. It is all important to know but it is only good if you use it. Target is well known for using data analytics to predict what their customers want to buy, sometimes even before they know it. I was amazed to find out that their attention to data doesn't extend to their own inventory. When talking to a customer service representative, she found her system did not include the information that they were out of an item. The system showed that it was on the shelf, but a look at the shelf showed it was clearly empty. Knowing what your customer wants to buy doesn't…
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Your Brain Is On Autopilot More Than You Think—Here’s How To Wake It Up

Your Brain Is On Autopilot More Than You Think—Here’s How To Wake It Up

Attitude and Mindset
Wednesday. Hump Day. The part of the week when we're over the hill and begin sliding toward the weekend. If hitting midweek feels even a little bit better than slogging through Monday or Tuesday does, well, you're not alone. According to the Gallup-Healthways Well-Being Index, the worst day of the week goes to Tuesday—but just barely. It turns out that all the weekdays are rated about equally badly compared with the weekend. On Mondays, we tend to stop fussing about whether we’re climbing the ladder fast enough and check to see whether that ladder is leaning against the right wall.But there's one way that Wednesdays may not actually have an edge over the weekday many of us have uniquely learned to dread: Monday. While it may launch us back into the workweek, Mondays…
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4 Epic Failures in Content Marketing + Why They Failed

4 Epic Failures in Content Marketing + Why They Failed

Communication
When executed properly and according to a well-designed strategy, content marketing is an excellent way to expand brand awareness, build up authority in your industry, attract new website traffic, generate new leads, and convert leads into new clients. Did you know that 93% of B2B marketers use content marketing? Unfortunately, out of those B2B marketers, only 42% consider themselves effective –less than half! (Source: CMI) Read the entire article at Business 2 Community
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