Education

What The Customer Expects From You

What The Customer Expects From You

Customer
How customers perceive your business is their reality - so take a step back and examine how you do business. Additionally, you may want to consider e-mailing a customer satisfaction survey to learn what you can do to improve your products and services. These surveys can also be a revenue generator for your business as they are a great venue for asking your client base this one magic question: What other products or services do you have an interest in learning more of: (then bullet list your products and or services). 1. People Want You To Show An Interest In Them: You need to not only know about their business but who they are and the things they like and enjoy. 2. People Want You To Respond FAST: Face it, your customers…
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When You Are Networking, You Are Not Selling

When You Are Networking, You Are Not Selling

Communication
When you are at a networking event, don't focus on trying to sell to everyone. Look at it as an opportunity to be a teacher, a center of influence and a fountain of knowledge for buying what you are selling. By making a few changes to your approach, you can become a center of influence in any industry and, in effect, generate a considerable amount of word-of-mouth advertising. Go Into A Networking Event To Do Just That. . .Network. One of the biggest mistakes most people make when they network is trying to sell to someone (this happens whether or not they are showing buying signals). This is the LAST thing you should do. Don't talk about how great you are or why someone should buy from you. Just have…
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Think Creatively by Using Both Sides of the Brain

Think Creatively by Using Both Sides of the Brain

Attitude and Mindset, Communication, Innovation
Creativity is not genetically encoded. Anyone can learn to think creatively. The key is to use both the left and right hemispheres of the brain: logical and intuitive, respectively. Start by immersing yourself in a problem. Use the logical left side of your brain to understand what you know about the topic. Then switch to the right side by distancing yourself from the issue and mulling over the information. Exercise is a good way to access the visual nature of the right hemisphere. It often leads to an "ah-ha moment" where you see a new solution. Then switch back to the left hemisphere to challenge your creative breakthrough with rational thinking.
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Tips For Making Better Decisions

Tips For Making Better Decisions

Evaluate, Process
Many people rely on gut instinct to make important decisions. While there are benefits to trusting your gut, you make better decisions when you pair that instinct with logic and evidence. Here are three ways to introduce evidence-based management into your decision making process: Demand evidence. Whenever anyone makes a compelling claim, ask for supporting data. Don't take someone's word for it. Examine logic. Look closely at the evidence and be sure the logic holds up. Be on the lookout for faulty cause-and-effect reasoning. Encourage experimentation. If you don't have evidence, create some. Invite managers to conduct small experiments to test the viability of proposed strategies and use the resulting data to guide decisions.
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3 Tips To Build Your Leadership Skills

3 Tips To Build Your Leadership Skills

Improvement, Leadership
Leadership skills are like a knife. The blade will not stay sharp on its own forever. It requires a conscious effort to hone and strengthen ones skills to maintain their edge. Here are three tips to keep your leadership skills sharp. Develop A Plan: Develop clearly defined and concisely outlined plan of goals and objectives. Use facts, data and means through which you intend to achieve those objectives. Admit Failures And Weaknesses: Contrary to what some may think, admitting fault or weakness does not compromise a leader's strength or command. Mistakes are unavoidable. And no one person can excel at everything. We each have our strengths and weaknesses, our knowledge and our ignorance. Stubborn determination to be "right" in fear that being "wrong" compromises your intelligence will only hold you back. Never Stop…
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Save Time by Saying No

Save Time by Saying No

Process
What matters more: the amount of time you work or the results you produce? Any smart manager would say the latter. Yet, many people spend long, wasted hours at work. If you're struggling to keep control of your time and boost your performance, try doing these three things. Decline meetings. If you don't need to be there, don't accept the invitation. Explain your workload and request to see the meeting's minutes instead. Delete emails. Not all of them of course, but only keep and respond to the most important ones. Dial down your effort. If you can't say "no" to a certain request, recognize that it may only require a B+ effort. Don't spend time bumping it up to an A+ unless you really need to.
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To Persuade a Listener, Establish Common Ground

To Persuade a Listener, Establish Common Ground

Communication
It's one thing to give a smooth presentation. It's another to move the people in your audience to do something. To accomplish the latter, figure out what you have in common with the people in the room, and speak to the audience at that level. Think about the values, interests, shared experiences, or challenges that you share so you can reference them in your dialogue. This is tougher to do with a broad audience like a group of seminar participants from a variety of organizations and industries. The overlap won't be immediately evident, because there are so many perspectives and backgrounds to consider. So you'll need to work hard to find it, but that work will pay off.
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Five Free Tools To Improve Your Life

Five Free Tools To Improve Your Life

Improvement, Personal Growth
Throughout the election season candidates on all sides have made statements about what we need to do to fix the economy and have fair wages. The problem with all of them is that they are trying to push the economy back instead of working with what the economy is becoming. Individuals are going to have to take responsibility for things their employers used to such as health benefits, retirement benefits, etc. We are moving towards a "gig economy" where you find your jobs and move from company to company. Everyone will be an entrepreneur. You have to be ready to take advantage of these changes. To start you on your way, here are five free resources to help you. Your Public Library While we all think of the stacks of…
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People Expect You To Exceed Their Expectations

People Expect You To Exceed Their Expectations

Customer, Improvement
With David Letterman having left "The Late Show" one year ago, I found myself watching some of his best monologues and interviews. In several of them he talked about his hosting the Academy Awards. He received scathing reviews. Why? Because he did the same type of material that he did on his late night shows. Seth Macfarlane had a similar issue. He was criticized for the material he did when hosting the Oscars despite the fact that it was exactly the type of material he made his career on. Why should people be upset by the fact that these people did exactly what they were hired to do and what does it mean for you? People will hire you based on your past performance, but they expect you to exceed…
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Compete To Be Unique, Not the Best

Compete To Be Unique, Not the Best

Customer
Most companies want to be the best at what they do. But in the vast majority of business, there is no such thing as "the best." Trying to imitate rivals will get you nowhere: It's impossible to do exactly what your competitors are doing and end up with superior results. Customers choose different products and services for different reasons, and it's unlikely you'll win them all. Instead, focus on creating superior value for the customers that choose your company. Doing this profitably means accepting limits and making tradeoffs—you can't meet every need of every customer. Don't set out to win a war. Instead find your audience and capture their attention and loyalty.
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