There have been many things written about how big data is the future of business. There is a major drawback to relying on big data. Thanks to companies like Facebook, Google and IBM everyone can have the same big data that you do. Using big data doesn’t differentiate you from your competition.
To get the most out of data, you need to apply creativity. Think about advertising. Agencies have used data to calculate the best placement of media for decades. However, the best spot is useless if all they put there is a picture that says “buy me.”
If you follow the crowd, you will be behind your competition. Being creative makes you stand out.
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