Born between 1995-2012, these young people are just becoming adults. They’re also a huge chunk of the world population, with over 23 million people and growing. Entitled, smartphone-addicted children with short attention spans? Whatever you think you know about Gen Zs, it’s time to leave it at the door.
What most don’t realize is that they will soon be (if they aren’t already) your customer. That’s right, as Gen Zs begin taking over the consumer market, companies should understand that in just 5 short years, they may account for as much as half of all consumers.
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