Beware Of Network Marketers Selling Retirement

Attitude and Mindset, Communication, Evaluate, Process
Network marketing gets a bad rap. Originally referred to as multi-level marketing, the industry had such a bad reputation that they changed the way they refer to themselves so as to escape the negativity. The bad reputation came from the behavior of some people selling. Whether you call the industry MLM or network marketing, those bad eggs are still out there. One of the quickest way to recognize these bad eggs is they are trying to sell you on your retirement. Good network marketers are trying to sell you on their products or services, because like any good salesperson they believe in what they are selling. Bad network marketers are trying to sell you on selling their product. They don't care about the product, they care about getting you to…
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Are Social Media Gurus Talking To Themselves?

Communication
There are many ebooks, articles, etc. talking about how you can use Twitter as a marketing channel. The number grows further when you include periscope and other video channels that rely on Twitter. Before you jump in, you need to take a look and see if your target market is on Twitter. Based on the latest quarterly results that Twitter reported, the answer is only yes if you're targeting social media gurus. Despite the number of people swearing by Twitter, the service is not growing and not attracting a general audience. Twitter has a huge following among the media, tech people and social media gurus. If this is who you are trying to reach, jump right in,. The water is fine. If that's not your target market, chances are you…
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What Sets You Apart Is You

Attitude and Mindset, Communication
There are very few, if any, businesses that operate in a unique space. There is someone offering a similar product or service as you. In many cases, there are other companies offering the exact same product as you are. What sets you apart from your competition isn't your product or service. It is you. The one thing your competition can never have is you. (If you join them, they are no longer the competition.) The culture of a company can create a type. Even years after they leave the company, you can usually tell if someone worked at IBM. For small businesses, you are that culture. You need to reach out to potential customers not just as a representative of the company but as a person. In the eyes of…
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Marketing Is Not Sales

Communication
Despite the fact that every business depends on marketing, most still don't understand that marketing is not sales. Sales is a part of marketing. Sales is the ultimate goal of marketing. Marketing is not simply about sales. Businesses have multiple constituencies that they have to interact with. Stakeholders include customers, employees, investors, suppliers and community. Sales deals with customers. Marketing deals with all constituencies. Marketing builds a brand for each group. It is about convincing employees that they want to work at your company, investors that your company is a good place for them to make money, suppliers that they want to be in business with you, and the community that they want you as a resident. None of that will directly convince someone to buy from you but it is…
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Big Data Needs A Dose Of Creativity

Communication, Innovation
There have been many things written about how big data is the future of business. There is a major drawback to relying on big data. Thanks to companies like Facebook, Google and IBM everyone can have the same big data that you do. Using big data doesn't differentiate you from your competition. To get the most out of data, you need to apply creativity. Think about advertising. Agencies have used data to calculate the best placement of media for decades. However, the best spot is useless if all they put there is a picture that says "buy me." If you follow the crowd, you will be behind your competition. Being creative makes you stand out.
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Command Attention like an Executive

Communication
Executive presence is not an innate quality; it is a set of behaviors that you can learn over time. Whether you are a natural wallflower or a social butterfly, you can enhance your presence by doing the following: Focus and relax. Calm is the foundation of presence. Use your breathing as an anchor that you return to when you get stressed or start to lose focus. Gain awareness. To change your behavior, you need to know how you are perceived. Pay attention to how people react to you and ask for candid feedback from those you trust. Practice with support. Telling a colleague or mentor you're working on presence can boost your skills and confidence. The feedback you receive can also reinforce momentum.
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