Sales and MarketingMarketing is how people learn about your business. You’ve built an amazing business, but customers won’t come if they don’t know about you. Marketing your business is crucial to your success. By creating a complete marketing and communications plan that stretches across media, you can reach your audience and create an image for your business that inspires them to come to you.

Designed for small and medium sized businesses to attract and engage customers. Services include:

Advertising

We can design and place ad campaigns in print, online, and on television and radio.

Branding

We can build your brand with logo design, collateral material, office and store displays, and more. A brand is more than an image. We create a complete brand including image, behaviors, atmosphere, and more. Our complete branding effort creates a coherent image for every time your business comes in contact with a customer.

Social/Local Marketing

We set up local directory sites and business and personal social media profiles as applicable including: about us info, directions, hours, links to website and vendor sites, photos, and more. We manage your profiles and keep them active by providing 3-4 postings per social site, per week of curated, relevant content from multiple sources, accepting likes and followers, responding to basic inquiries and reviews, and ensuring the pages remain up-to-date. Product or specific questions are sent to the client. Directory sites are monitored weekly to ensure posting of positive reviews and handle any negative reviews if they appear. These listings serve to boost your SEO and make it simple for potential customers to find you in search engines and on mobile platforms. Profiles and updates are created on Facebook, LinkedIn, Twitter, Google+, Pinterest, YouTube (if applicable), Slideshare (if applicable) and up to 40 sites.

E-mail

We design and produce e-mail newsletters and announcements to send to customers and integrate it with social media to grow your e-mail list.

Blog

We will set up a blog for you and post content (original and curated) to drive traffic to your website.

To find out more or to talk with a coach/consultant contact The Modern Observer Group.

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