There is an amusing group of cartoons going around social media in which an occupation is named ad illustrations show “What I think I do,” “What my mother thinks I do,” “What my friends think I do,” and “What I really do.” While the images are very funny, they do illustrate a serious question. Do people know what you really do?
This has become even more difficult as people have titles such as “consultant” that doesn’t say anything about what you do and is more and more being used by network marketers looking to hide what they do. In networking meetings you hear 30-second introductions that say “I help you get more customers.” That’s wonderful but it doesn’t tell me what you do.
People won’t hire you if they don’t know what you do. Here are some tips to ensure people understand your business:
- Be specific: tell exactly how you do what you say. Describe your product or service.
- Use examples: If what you do is abstract use examples and comparisons to illustrate what you do.
- Be honest: Don’t exaggerate what you do. If you sell products for a network marketing company don’t tell people you coach them to build better lives.
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