Many small businesspeople have the desire to help their communities. Most think that once they’ve reached a certain level of revenues, they’ll be able to give back. The key to helping out and succeeding in business is not waiting. Doing good brings not only the satisfaction of having made a difference, but it brings business success as well. Here’s how:

  • Exposure: Being part of a non-profit or community program exposes you to people you may not have met. They may not be your target audience, but they may know people who are. The people you are meeting are getting to know as someone who is out there helping people. Because of this, they are more likely to recommend you.
  • Partnerships: In addition to recommending you, getting to know people on a charitable level creates a different bond than that of people doing business. That bond creates a better environment for partnerships. New business opportunities can abound. Also, if you need assistance you have a new group of people who may be able to help.
  • Energy: When people get together to focus on a mission, the energy it creates is phenomenal. Ideas building on ideas get your juices flowing. That energy can be a huge boost to your productivity, both in the work you do for the community and your business.

Aside from all these benefits, nothing beats the satisfaction of knowing you made a difference in someone’s life.