Many small businesspeople have the desire to help their communities. Most think that once they’ve reached a certain level of revenues, they’ll be able to give back. The key to helping out and succeeding in business is not waiting.┬áDoing good brings not only the satisfaction of having made a difference, but it brings business success as well. Here’s how:

  • Exposure: Being part of a non-profit or community program exposes you to people you may not have met. They may not be your target audience, but they may know people who are.┬áThe people you are meeting are getting to know as someone who is out there helping people. Because of this, they are more likely to recommend you.
  • Partnerships: In addition to recommending you, getting to know people on a charitable level creates a different bond than that of people doing business. That bond creates a better environment for partnerships. New business opportunities can abound. Also, if you need assistance you have a new group of people who may be able to help.
  • Energy: When people get together to focus on a mission, the energy it creates is phenomenal. Ideas building on ideas get your juices flowing. That energy can be a huge boost to your productivity, both in the work you do for the community and your business.

Aside from all these benefits, nothing beats the satisfaction of knowing you made a difference in someone’s life.