Whether it is fear of failure, fear of a virus, or just general fear, the worst thing you can do for your business or yourself is to operate from a place of fear. No one has ever succeeded by giving in to fear.
While it can be easy to get caught up in the anxiety of failing or making mistakes, operating your business in a constant state of fear could be the reason your business is unsuccessful. Of course, you should always be trying to protect your business and your livelihood, but be aware of the consequences when unhealthy fear begins to take over your mindset.
Hope for the best but plan for the worst. The best way to avoid fear is to plan for what frightens you. If you are afraid your customers won’t come, plan a marketing strategy to bring them in. If you are afraid a product or service won’t bring in the income you need, hedge your bet with a second income stream. If you are afraid of a virus, buy a UV sanitizer and keep your home and business disinfected.
Finally, look at the data. If the data says your risk is low, don’t worry. If the data says your risk is high, have a contingency plan.
To find out how The Modern Observer Group can help you plan and implement strategies for your business and life, contact us here.