The easiest way to get somewhere is to follow a map. By doing this you’re following a tried and true path, one which has been traveled before and has been proven to get you to your destination. It minimizes the risk. It also minimizes the chance of a new discovery. It eliminates the possibility for innovation.
To become a market leader you need to be the first, be the best, or be the cheapest. Following what has been done before will not get you to any of these results. You need to be the one drawing the map, not following it. Yes, if you’re the one who draws the map the risks are greater. So are the rewards.
To draw your map:
- Look at what’s been done.
- See what can be done differently.
- Explore the different path.
- Map the results
Drawing your own map yields unexpected results. You may not end up where you expected, but you have the opportunity to find a better way.
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