4 Epic Failures in Content Marketing + Why They Failed

Sales and MarketingWhen executed properly and according to a well-designed strategy, content marketing is an excellent way to expand brand awareness, build up authority in your industry, attract new website traffic, generate new leads, and convert leads into new clients.

Did you know that 93% of B2B marketers use content marketing?

Unfortunately, out of those B2B marketers, only 42% consider themselves effective –less than half! (Source: CMI)

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