Creativity takes time, requiring people to struggle down several blind alleys before finding the right solution. That’s why a lot of creative activity may look suspiciously like loafing around until a breakthrough happens. But if an organization truly wants creativity, it has to start by hiring more people than it needs to complete the tasks required for the company to stay afloat. Managers also need to provide some flexibility for employees to alter their schedules when an interesting idea begins to develop. And they need to reward employees for engaging in tasks that ultimately lead to creative solutions, like learning new things, developing new skills, having wide-ranging conversations with colleagues, and trying out ideas that don’t work.