Far too many people toil away in jobs that leave them dissatisfied. Business owners grab any project they can and dilute their focus. To avoid, or fix, this situation, you need to find your core competency, your focus. How do you determine what your focus is?
1. Figure out what you like to do. If what you enjoy doing most is useful, it ought to be part of your focus.
2. What you do best. Many people spend years trying to improve areas of weakness. Focus your energy on mastering what you’re good at.
3. What is valuable to your company or customer. Figure out how your particular strengths can be used to better your company, customer, unit, or team. A sense of contribution will keep you engaged. When you are engaged, its easier to stay focused.