I don’t remember the last time I watched any tv show (other than the news) live. I watch everything on-demand. I don’t record them, I watch the networks on-demand services, so they know it’s on-demand and they know when I’m watching. So it came as a surprise when I noticed that a large number of the ads that were showing up were for events (Golden Globes and Inauguration coverage) that had already occurred and weren’t available on-demand. Advertising for something that can’t be watched or purchased is a waste of money, effort and time.
Online tracking systems are not perfect. An example is that for some reason YouTube is convinced I speak Spanish. I have no idea what they’re trying to sell me because I don’t speak Spanish. They can tell my system is in the northeast and they can tell that the only thing I ever watched in Spanish was someone singing “Feliz Navidad” so they should not assume I speak Spanish.
It is crucial that you understand who your customers are. Otherwise your message will fall on deaf ears.
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