Making Creativity Predictable


We may never know exactly where creativity comes from, but you can create the conditions that invite it.

  • Consider the problem you’re trying to solve — and then walk away from it. Letting the problem marinate gives your brain a chance to draw connections and sort through possible paths forward.
  • Keep a journal of ideas that inspire you, whether they’re from books, conference sessions, or random conversations. The goal is to have something to refer to when you need a mental jolt.
  • You can also get inspiration by doing things that don’t interest you. Does a magazine have an article on a topic that bores you? Read it anyway. You never know where your next big idea will come from. This works because it activates parts of the brain that you may not be stimulating otherwise.

Lastly, when inspiration hits, stop what you’re doing and get to work. Don’t let those moments go by without capturing your ideas on paper.

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