Every company should have a mission statement. A simple statement that says what they and why they do it. It keeps the company from straying off course. Most mission statements aren’t simple. They get bogged down in corporate jargon and end up not saying anything.
Weird Al Yankovic takes a humorous look at these mission statements in the video below.
You don’t want your mission statement to look like this. If your mission can’t be understood by someone outside the company your statement is a failure. To create a mission statement that means something keep it simple and make it about people.
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