target

You may think your product or service is the greatest thing since sliced bread and that everyone can benefit from it. That may even be true, but everyone isn’t going to want it. We all try to find the sweet spot for our customers the one thing that will grab them and keep them. The problem is that one size does not fit all.

One customer will look at your product and decide that it is too expensive where another will be drawn to the high price because it conveys exclusivity. Some people  will be drawn to the simplicity of a product where others decide it doesn’t do enough. There are different sweet spots for different audiences and they often contradict each other. Your job is to define who your customer is and find their sweet spot.

Think of your customer as a series of concentric circles. The center circle is the customer you want most. This is the one your product or service is designed for. The next circle out is a customer that it would be nice to have. Your product isn’t the perfect fit for them, but it has features that they want. The outermost circle are people who might use your product but might not.

Your focus is the center. Know that audience and cater to them.

To see how a Modern Observer coach can help you target your ideal client, set up a free consultation here.