I started thinking about this post, or pondering Snapchat for B2B as I said in the headline, about six months ago when I saw an article by Gary Vaynerchuk about the topic. It was called Why Snapchat will be great for B2B companies.
The headline of his article is meant to draw you in, because you don’t quite realize he is talking about the future. “Though Snapchat is not the place that I would recommend doing B2B activity right now,” wrote Vaynerchuk, “I am completely convinced that in 24 to 36 months, as the platform dramatically ages up and starts hitting the 30 to 50 year old demo, there will be enormous possibilities”
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