Recommendations are flourishing on social media. While they have been a staple on LinkedIn for a long time, they are appearing on other sites that are popping up as well. Directory sites, smaller social media sites such as Alignable and others are all adding them. As a result, people are getting more aggressive in asking you to recommend them, even if you’ve never used their service.

When you put your name on a recommendation, you are putting your stamp of approval on it. You are telling people you believe that business or service is high quality and they should try it. When you recommend businesses you haven’t had experience with and they fail to live up to expectations, you lose credibility.

A recommendation or referral should be taken seriously. Only recommend people you know will provide good service. You are vouching for their service with your reputation.