There’s an old saying, “When all you have is a hammer, everything looks like a nail.” Scalpels and sledgehammers are both incredibly useful, but they’re not even close to be interchangeable. Using the right tool for the right job is crucial to your success. To do that, you need to have a lot of tools in your toolset.
Too many business people focus on one way to do things. Whether its social media posts, Facebook advertising, Google adwords, or SEO, none of these things is the perfect solution for every problem. You must be able to determine what is going to work for your particular situation. More often than not, it is a combination of tools that works well.
Just as important as knowing which tool to use is staying up to date on your tools. What worked for SEO in 2009 will not work today. A post of your Facebook page in 2010 reached many more people than it does now. Know how your tools work and what tools work for what problems. Do this and you won’t get stuck trying to hammer in a screw.
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