“Prove it.” Those are the two words most deadly to innovation. It often makes sense to ask for analytical proof before making a decision, but this phrase can set a standard that’s impossible to meet. There is no data about how a genuinely new idea will interact with the world, so there is no way to prove it will work in advance. Sometimes you have to trust your gut.
To keep innovators from being discouraged, you need to distinguish between when you are honing and refining an existing system and when you are attempting to create something genuinely new. In the former, it’s fine to ask for evidence. In the latter, you need to take an entirely different approach. Break the idea into small pieces and experiment with it. Implement small parts to test markets and see what happens.
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