How Steve Jobs Saved Nike (and Apple) With 1 Simple Piece of Advice

Steve_JobsWhen Nike named Mark Parker its CEO in 2006, one of the first things Parker did was call Apple CEO Steve Jobs for advice. At the time, Nike was trying to fit its digital strategy into its line of hundreds of thousands of products.

Steve Jobs said one thing that stuck with Parker:

“Nike makes some of the best products in the world. Products that you lust after. But you also make a lot of crap. Just get rid of the crappy stuff and focus on the good stuff.”

“He was absolutely right,” said Parker. “We had to edit.”

Instead of going into another product line for technology, Nike stuck to what it did best while partnering with Apple. The result was Nike+, reportedly one of the most successful Nike campaigns ever.

Read the entire article in Inc. Magazine