The Modern Observer Group

One of the most frustrating situations SDRs encounter when prospecting, is when a prospect agrees to a next step, and then “goes dark.” Despite numerous phone calls and email attempts by the SDR, the prospect remains unresponsive, leaving the opportunity “stuck” in the sales pipeline. Do not let unresponsive prospects prevent your team from hitting quota. More importantly, do not sit around waiting for the prospect to get back to you. Continue to be persistent until you get a “yes” or a “no”.

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