You might not think of yourself as especially creative. And maybe—right now—you aren’t. But a growing body of scientific research suggests that anyone has the ability to become at least a little more creative than they already are, sometimes in surprising ways. Here are a few of the stranger approaches to boosting your creativity.
- STARE AT THE APPLE LOGO
Who would’ve thought that you could jumpstart creative thinking just by looking at a picture? Duke University professor Gavan Fitzsimons and a few of his colleagues recently wondered if it could. They were interested in the different effects that exposure to association-laden images might have on people’s ability to think creatively. Specifically, they sought to test whether the logos of Apple or IBM—the former famous for originality and sleek design, the latter better known by contrast (fairly or not) for providing plain beige-box computers.
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