Not long ago I was making dinner and grabbed a box of Shake & Bake to coat some pork chops. For those of you who haven’t used this, every box comes with two bags of coating and two bags. I grabbed Th first bag and noticed something amusing. There was no opening. Something went wrong on the assembly line a the cutter missed the bag. Then I looked at the second bag. It too was uncut. This wasn’t a big deal but when I found the same problem in another box it became obvious that someone wasn’t paying attention to the details.
The details in your business aren’t a small thing. When the details aren’t right, people notice. There are hundreds of pictures on social media captioned “You had one job,” showing screwed up work. Misspelled words on your sign, a cheap, flimsy business card or the fact that the front of your store looks like it hasn’t been washed since the 1950s may not have anything to do with the quality of the product or service you sell, but it does affect how people view you.
Take the time and pay attention to the details. You’d be amazed how those little things add up.
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