We all know the old adage: the three most important things in real estate are location, location, and location. For many businesses the location of a store or office has been the difference between success and failure. Business has changed in recent years. According to Warren Buffett you need to be on the most valuable piece of real estate in the world. That real estate isn’t a physical location. It’s the screen on your customers’ phones.
The phone has become crucial to every business. People are spending more time on the phone. Your competition is no further than the phone. If you haven’t staked out your piece of real estate there, you are being left behind. So how can you be present on that real estate?
- Mobile Website: It’s not enough to have a website. You need to have a mobile optimized site. If your website cannot be easily navigated on the phone, it will be downgraded in search results and people will pass you by.
- Text Messages: The same way businesses have collected emails to send news about deals, sales etc. now you should be getting your customers cellphone numbers and permission to contact them. Send out a message when business is slow to offer a special discount. Send reminders for appointments. Take advantage of text messaging.
- Mobile apps: Can you create an app for your business. A branded app can be a great way for people to book appointments, get information or even play a game with your business staying front and center. Apps are easy to use and build loyalty among customers.