No matter what your job is, no matter what industry you work in, you must remember one thing: you are in the people business. It is people who will buy from you. It is people that will talk about you. It is people that work with you. It is all about people.
It is easy to get caught up in your product or service. Unless you focus on people, it won’t matter. The best example of this is Google. Google is a tech company. They almost never have contact with their customers (have you ever tried to contact a person at Google?). However, their biggest successes are tools that make things easier for people. Think of the Google home page. You go there for search. All that is there is a search box and a logo. Simple. Now think of their failures. Google Wave, Google+, Google Glasses. They were all unappealing to people. The technology behind each of them was impressive, but they didn’t connect with people. Wave and Google+ were clearly designed by engineers for techies and did not have interfaces to appeal to the general public. Google Glasses users were actively made fun of. These products did not connect with people.
To be truly successful, you have to build relationships and interact with people. Focus on people and the rest will take care of itself.
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