Being accessible to your customers seems like it should be a no-brainer. After all, you want your customers to buy from you, so why wouldn’t you make it easy for your people to use you. Even established companies make decisions that make life more difficult for them than it needs to be.
For example, when the Atlanta Falcons unveiled their new stadium, it was obvious that someone had to feed the millions of football fans that would attend the games. However, one of those vendors is Atlanta-based Chick-fil-A. Fans of both football and Chick-fil-A will already see a problem. The Falcons, like every other NFL team, play the vast majority of their games on Sunday. Chick-fil-A is closed on Sunday (and the chain has announced that the location in the stadium will be closed on Sunday).
Why would you close a store when most of your customers will be there? It sounds ridiculous but many businesses do just that by not having a website or not being active on social media. Your clients are online. Your customers are on their smartphones. Are you there so you can find them? Nearly 50% of small businesses in the United States don’t have a website. How many customers do you think that costs? Make sure that you have a presence where your customers are and that you’re open for business when they get there.
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