Email

You only get one chance to make a first impression. Very often that impression is made through email. Making the right impression can be very simple and yet many small business owners fail to do it. Get a business email.  

You wouldn’t put your website at www.hostingcompany.com/yourbusiness, so why would you use an email address of yourbusiness@gmail.com?

Whether you are a solopreneur or a big business you need to present a professional image. One of the biggest things you can do to undermine confidence in your business is to send business email from a generic email account. Whether it is gmail, yahoo, AOL, outlook, or an address provided by your internet provider, not having a business email makes you look like you don’t take your business seriously. If you don’t take it seriously, why should anyone else?

Aside from giving a bad impression is deliverability. Generic email addresses are more likely to be stopped by spam filters. Your email may never make it to many of your customers and prospects from a yahoo or gmail account.

Finally, a professional email only costs as little as $10 a month. If your business isn’t worth that to you, close up shop now. When you use gmail or yahoo as a business address, it looks like your business isn’t even worth that